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Proprietary ROI Tools

Sherpa has built a databased marketing and response tracking tool – called BrandTrack – so the intended results of a marketing campaign can be reviewed and even adjusted mid-stream if needed. Using either personalized or general URLs (unique relative links), delivered through email blasts and/or variable data printing that is linked to a branded Landing Page, the BrandTrack platform gives clients a thorough understanding of the effectiveness of specific marketing campaigns.

Here’s what we measure and manage with BrandTrack and Google® analytics:

  • Advertisement, Direct Mail and Email Responses
  • Traffic from Landing Page to Website
  • Lead Capture by Marketing Source (CRM)
  • Sales Team Responses to Leads
  • Fulfillment of Marketing Collateral
  • Surveys


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